Protecting your private information is our priority

This privacy policy ("Privacy Policy") describes how Safety Management, Inc., dba Appruv ("Appruv"), will use data collected by your usage of Appruv websites, application websites and mobile platforms (collectively the “Services” and individually, the "Site"). Appruv is committed to treating the personal and company information of those using our Services and Site with respect and sensitivity. By using and/or accessing the Services and Site, you consent to this Privacy Policy, which may be updated from time to time. The effective date appears at the end of this Privacy Policy.

Collection of your Personal Information

Appruv collects personal information that you enter during use and/or access to our Services and Site, such as, such as your name, address, company information, financial information and as otherwise defined by law (“Personal Data”). You can chose not to provide certain information, but you may not be able to take full advantage of our Services and Site. Appruv does not use your Personal Data in any way that is incompatible with the purposes for which it was collected or for which you have consented.

Information about your computer hardware and software may be automatically collected by Appruv. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the Service, and to provide general statistics regarding use of the Appruv website.

Appruv encourages you to review the privacy statements of websites you choose to link to from Appruv so that you can understand how those websites collect, use and share your information. Appruv is not responsible for the privacy statements or other content on websites outside of the Appruv website.

Use of your Personal Information

Appruv collects and uses your personal information to operate its Services and Site and deliver the Services you have requested.

Appruv may also use your personally identifiable information to inform you of other products or services available from Appruv and its affiliates. Appruv may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Appruv does not sell, rent or lease its customer lists to third parties, however information provided by you is intended for use by Appruv clients in their prequalification and information management programs.

Appruv may share data with trusted partners to help perform statistical analysis, send you email or postal mail, or to provide customer support. All such third parties are prohibited from using your personal information except to provide these services to Appruv, and they are required to maintain the confidentiality of your information.

Appruv may keep track of the websites and pages our users visit within Appruv to better understand user experience and analytics. This data is used to deliver customized content and advertising within Appruv to customers whose behavior indicates that they are interested in a particular subject area.

Other than to its clients as described above, Appruv will disclose your personal information without notice only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Appruv or the site; (b) protect and defend the rights or property of Appruv; and, (c) act under exigent circumstances to protect the personal safety of users of Appruv, or the public.

Appruv does not use this information to provide relevant advertising through remarketing technology to advertise its Services and Site across other third-party websites. Google and other third-party vendors may show Appruv advertising when you visit other third-party websites. You may opt out of this use of remarketing technology through the Google Ad Settings page found here:

Use of Cookies

The Appruv website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Appruv pages, or register with Appruv Services or Site, a cookie helps Appruv to recall your specific information on subsequent visits. When you return to the same Appruv website, the information you previously provided can be retrieved so you can easily use the Appruv features.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Appruv Services or Site you visit.

Additional Policies in Compliance with the EEA Privacy Laws

Residents of the European Union or the EEA are afforded the following additional rights and protections by the General Data Privacy Regulation ("GDPR"). You may request remove of your non-anonymized data by sending a request to

Children Under Thirteen

Appruv does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.


Appruv currently uses third party subprocessors to provide infrastructure services and customer support. Prior to engaging any third party subprocessor, Appruv evaluates their privacy, security, and confidentiality practices.

Infrastructure Subprocessors

Subprocessor Name Purpose Entity Country
Amazon Web Services Cloud infrastructure USA
Sendgrid Transactional and marketing email USA
Twilio SMS text messaging USA
Infrascale, Inc. Supplemental data backup USA
Braintree Payment processing USA

Other Subprocessors

Subprocessor Name Purpose Entity Country
Google Analytics Analytics tracking USA
Freshsales Customer relationship management USA
Freshdesk Customer support services USA
CIENCE Sales lead development USA


Appruv vets employees and performs background checks in accordance with local laws. Employees complete annual security training which covers topics such as data privacy, information security, and password security.

Employee workstations are configured with full-disk encryption, strong passwords, and automatic locking. Employees are prohibited from installing unauthorized software or using portable media.

Appruv maintains separate production and testing environments.

When you visit the Appruv web app, the transmission of information between your device and our servers is protected using encryption.

Appruv servers are located in the US, in Amazon Web Services data centers that are SOC 1, SOC 2 and ISO 27001 certified. Amazon Web Services data centers have round-the-clock security, automatic fire detection and suppression, fully redundant power systems, and strict controls for physical access.

We regularly install security updates and patches to keep servers up to date.


Please send privacy requests such as data subject requests and advertising opt-out requests to Appruv does not sell personal information.

Changes to this Statement

Appruv will occasionally update this Privacy Policy to reflect company and customer feedback. Appruv encourages you to periodically review this Statement to be informed of how Appruv is protecting your information.

Contact Information

Appruv welcomes your questions or comments regarding this Privacy Policy. If you believe that Appruv has not adhered to this Privacy Policy, please contact Appruv at:

Safety Management, Inc. dba Appruv
2637 South 158th Plaza
Suite 110
Omaha, NE 68130

Email Address:

Telephone number:
+1 402-562-7878

Updated April 12, 2021

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